Keynote addresses from the leaders of Nokia, Qualcomm and Hisense, a candid discussion with Federal Communications Chairman (FCC) Julius Genachowski and thoughts on the future of retail from the leaders of Best Buy, Systemex, Wal-Mart and X-cite were recent highlights at the 2010 International CES®. Owned and produced by the Consumer Electronics Association (CEA)®, the 2010 International CES, the world’s largest tradeshow for consumer technology, runs through tomorrow in Las Vegas.
Nokia CEO Olli-Pekka Kallasvuo addressed a packed theater Friday morning as the opening keynote for the third CES Technology and Emerging Countries (TEC) program, which focuses on technology’s impact on developing economies. Kallasvuo stated that his own belief and message to the global industry is to “do good business by doing good.”
Kallasvuo introduced Nokia’s Social Anthropologist Jan Chipchase as well as Progress Project journalist Frances Lindsay Gordon to discuss how Nokia phones, equipped with Nokia tools technology, are improving lives around the world. Through Nokia technology people in emerging countries have increased access to weather and crop prices, are able to order products from other areas of the world and can transfer money to relatives far away. Kallasvuo also announced the Growth Economy Venture Challenge which Nokia, partnering with Sesame Street, launched as part of their Calling All Innovators program (www.callingallinnovators.com). This international contest will award a one million dollar investment for the winning innovation – which could be a new technology or application designed specifically to improve lives globally.
EA President and CEO Gary Shapiro moderated the Global Perspective on Retail SuperSession with an impressive line-up of international retail executives including Best Buy’s Brian Dunn, Systemax’s Gilbert Fiorentio, X-cite’s Srikant Gokhale and Wal-mart’s Gary Severson. The panel discussed that while the 2009 global economy brought many challenges to their business, all are optimistic about the future and what they are seeing at the 2010 CES.
“There is terrific innovation across all of the product categories at CES that will help stimulate business,” stated Brian Dunn, Best Buy. All panelists showed excitement in the 3D technology manufactures are showcasing on the CES show floor, and believe that the exciting broadcast announcements made at CES will help give legitimacy to the platform and generate excitement for this technology in the home.
During Friday morning’s second keynote, Qualcomm CEO Dr. Paul Jacobs took the stage to talk about convergence in the wireless world, health care and FLO TV. Jacobs noted that “wireless has the power to change our lives for the better,” by having all devices linked together and driving growth and innovation across the world. Jacobs also highlighted how wireless is changing health care to help manage and monitor patients’ health.
During the keynote, Jacobs showcased Qualcomm’s new Snapdragon processing chip which was displayed in the Lenovo Skylight smartbook. Mirasol, which will bring color and video capable display technology to eReaders and smartbooks, was also featured on stage. Jacobs then highlighted Qualcomm’s N-Stream technology, which manages digital entertainment in the home with a dual-band wireless LAN connection. Qualcomm also announced FLO TV will soon be coming to the iPhone and iTouch.
Friday’s one-on-one with the FCC chairman Julius Genachowski and CEA’s Shapiro discussed broadband, spectrum, innovation and ethics. Genachowski began by discussing the importance of promoting, preserving and accelerating innovation. He announced that the national broadband plan, expected out this March, will be a living, breathing strategic plan for our country, and noted the U.S. is currently experiencing a "limited spectrum crisis."
During the discussion, Shapiro announced the Innovation Movement's Apps for Innovation contest winner, GovPulse, an exciting app which helps connect consumers to government data. In response, Genachowski announced the launch of FCC.Reboot.gov adding, "digital participation in government can fulfill the dreams and goals of our constitution."
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On Friday afternoon, industry leaders took part in the SuperSession “Big Thinkers and Disruptive Technologies- Today's Thought Leaders, Tomorrow's Technologies.” A panel of executives from Plastic Logic, Media7, Zoran Corporation, Sonic Solutions/CinemaNow and Real D discussed technology trends that will revolutionize the consumer electronics industry. They agreed that patterns leading to disruptive technologies happen over time. They also agreed that the digitalization of content has caused manufacturers and content providers to change their business model to create choices for consumers. The group concurred that as the world of personal portable computing increases, consumers will be able to access content on the device of their choice.
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