Some ways to get keywords

You want you web site more popular and for this purpose you need key words so that many people can search your website easily. Creating keyword rich content goes well beyond writing a few articles for your site. Search engine optimization is a discipline which can be used in every corner of your website, including inbound and outbound links. In this article we show you just how easy it is to boost your search engine rankings simply by building keyword rich links.

To rank well in search engine results you need to score well on both ‘on the page’ and ‘off the page’ factors. On the page factors are about what is on your own pages and therefore within your own control; off the page factors are the links from external websites to your own, and these are much more difficult to control.

Most external links will use your domain name to link to you, but if you can persuade them to link using keyword rich linking text (sometimes called anchor text), then you’ll get a significant search engine boost.

So while AbeBooks.com would be pleased with a link like http://www.abebooks.com, they would be even more pleased with a link like used books from AbeBooks because the linking text contains one of their important keywords, ‘used books’.

For many website managers and owners, getting an external link of any kind is achievement enough, without having to manage the even more difficult task of persuading an external website to link to you using specific keyword phrases of your choice.

How do you get keyword rich inbound links?

Choosing product and publication names that contain keywords will; and there are other methods to use that, if you persist with them, will bring you many valuable links.

But before we list them, you need to do some preparation:

1. Start by choosing 5-10 of your most popular keywords that you’re going to use in your initial link building campaign.

2. Now write variations of the links that you’d like to use. For example to create the link 'used books from AbeBooks', I’d write the following html:
   

used books from AbeBooks

1. You’ll want to create a variety of inbound links using different variations of linking text.