Women As Leader

In past it was very difficult to imagine that a women can also work like men. But today there are many fields in which women are working side by side.Twenty-five years after women first started pouring into the labor force--and trying to be more like men in every way, from wearing power suits to picking up golf clubs--new research is showing that men ought to be the ones doing more of the imitating. In fact, after years of analyzing what makes leaders most effective and figuring out who's got the Right Stuff, management gurus now know how to boost the odds of getting a great executive: Hire a female.

That's the essential finding of a growing number of comprehensive management studies conducted by consultants across the country for companies ranging from high-tech to manufacturing to consumer services. By and large, the studies show that women executives, when rated by their peers, underlings, and bosses, score higher than their male counterparts on a wide variety of measures--from producing high-quality work to goal-setting to mentoring employees. Using elaborate performance evaluations of execs, researchers found that women got higher ratings than men on almost every skill measured. Ironically, the researchers weren't looking to ferret out gender differences. They accidentally stumbled on the findings when they were compiling hundreds of routine performance evaluations and then analyzing the results.

The gender differences were often small, and men sometimes earned higher marks in some critical areas, such as strategic ability and technical analysis. But overall, female executives were judged more effective than their male counterparts. ''Women are scoring higher on almost everything we look at,'' says Shirley Ross, an industrial psychologist who helped oversee a study performed by Hagberg Consulting Group in Foster City, Calif. Hagberg conducts in-depth performance evaluations of senior managers for its diverse clients, including technology, health care, financial-service, and consumer-goods companies. Of the 425 high-level executives evaluated, each by about 25 people, women execs won higher ratings on 42 of the 52 skills measured.
The growing body of new research comes at a time when talent-hungry recruiters are scrambling to find execs who can retain workers and who can excel in the smaller bureaucracies of New Economy companies. Women think through decisions better than men, are more collaborative, and seek less personal glory, says the head of IBM's Global Services Div., Douglas Elix, who hired two managers within this year--both women. Instead of being motivated by self-interest, women are more driven by ''what they can do for the company,'' Elix says. Adds Harvard Business School Professor Rosabeth Moss Kanter, author of the 20-year-old management classic, Men and Women of the Corporation: ''Women get high ratings on exactly those skills needed to succeed in the global Information Age, where teamwork and partnering are so important.''

It's no surprise, then, that some executives say they're beginning to develop a new hiring bias. If forced to choose between equally qualified male and female candidates for a top-level job, they say they often pick the woman--not because of affirmative action or any particular desire to give the female a chance but because they believe she will do a better job. ''I would rather hire a woman,'' says Anu Shukla, who sold her Internet marketing-software company Rubric Inc. earlier this year for $390 million. ''I know I'm going to get a certain quality of work, I know I'm going to get a certain dedication,'' she says, quickly adding that she's fully aware that not all women execs excel. Similarly, Brent Clark, CEO of Grand Rapids-based Pell Inc., the nation's largest foot-care chain, says he would choose a woman over a man, too. Women are more stable, he says, less turf-conscious, and better at ''all sorts of intangibles that can help an organization.''

But if women are so great, why aren't more of them running the big companies? Thousands of talented women now graduate from business schools and hold substantive middle-management jobs at major corporations--45% of all managerial posts are held by females, according to the Labor Dept. Yet only two of the nation's 500 biggest companies have female CEOs: Hewlett-Packard Co.'s ( HWP) Carly Fiorina and Avon Products' ( AVP) Andrea Jung. And of the 1,000 largest corporations, only six are run by women.

UNREWARDED. For one thing, there's still a pipeline problem: Most women get stuck in jobs that involve human resources or public relations--posts that rarely lead to the top. At the same time, female managers' strengths have long been undervalued, and their contributions in the workplace have gone largely unnoticed and unrewarded. Companies are now saying they want the skills women typically bring to the job, but such rhetoric doesn't always translate into reality. Some businesses view women only as workhorses, well-suited for demanding careers in middle management but not for prime jobs. These undercurrents of bias in Corporate America infuriate many women, who then bail out rather than navigate unsupportive terrain. ''They're doing the work, but they don't make it to the top,'' says Lyn Andrews, president of WebMD Health, a consumer unit of WebMD Corp. ( HLTH) in New York. Many start their own companies, while others seek a different work/family balance than many corporations offer. There are now more than 9 million women-owned businesses in the U.S., double the number 12 years ago. In future it may be very large.
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