Brand Stands for What

When you want to start a business you may also be thinking about your brand name. This brand name may also show the thinking behind your business. A brand must stand for something that is meaningful to your target market. Your brand encompasses the total experience of knowing you and/or doing business with you.

Normally Consistency of Behavior and Habits are also important.

People must be able to depend on the brand to deliver the same experience every time. Because your stakeholders experience your values through you, the only way they will truly become loyal to your brand is through your dedication and consistency. In other words, walk the talk.

Relationship-Building

A brand is not a logo or an advertising strategy. The strength of your brand is in the relationship between you and your customers. The stronger the relationship, the more business you will do together, and the more likely it is that your customers will refer you to their friends and business associates.

The test of your brand is, in fact, the strength of loyalty it generates. If you have strong relationships with your target audience, then you have a strong brand.

Reputation Is Priceless

The only way to be successful in business is by establishing a good reputation. Your reputation works by communicating the relationship you have with people who've done business with you, and your target market in general.

Good brands stand the test of time. To develop a brand that will last a lifetime, go beyond what you do right now. Most executives today will have multiple positions, in multiple organizations, as they continue to contribute. Will you be remembered by the positions you had or the personal brand you brought to each? What more could you do for the people in your life be they friends, family or customers?

If you establish a place of trust and relevance in peoples' minds, you're already in the door. The more people believe in your brand, the more it will spread throughout your life without your pushing. If your brand is clear, distinctive, and easily understood, and expresses a unique, compelling benefit that people believe in, it will bring you all the business you can handle and an abundance of positive relationships.
You are great. You are far greater than you imagine. You are a unique entity given the power to create your own life. When you look outside yourself for self-definition you are giving your power away. However, when you understand and accept that you alone possess the power to define yourself and your life, there are dramatic changes. You will find new clarity, focus and confidence. You'll also find that using this incredible gift is both exhilarating and challenging.

You are in charge. Think of your life as a movie. You are the writer, director, producer and star. You choose your co-stars and extras. Whether the movie is a smash or a flop is in your hands.

Your thoughts determine your outcomes. This is one of the great mysteries. There are a lot of theories about this phenomenon but no one really knows how it works. However, it does work and reveals the astonishing power of your thoughts. If you think you are average, you are. If you think you can't win, you won't. Conversely, if you see yourself succeeding, you will. If you expect great things to come to your life, they're on their way.